Business Tip: Review your Keywords!
I have optimized for certain keywords on one of my sites, and am on page 1 on search results. Good for me! But I am still not getting the traffic I expected. So I used Google’s keyword tool to research keywords in my market again. The last time I did this was 3 years ago.
I think this is an exercise I should do more than every 3 years! The market changes, the words people use in searches change as well.
I found that even though I rank at the top of the list for my keywords, these keywords are not being searched for by very many people! So I’m on page 1 of a search almost nobody performs. Not very useful.
So, I’m starting over with my SEO for that site.
It seems so obvious now that I should do this every 6 months or so, at least once a year. But it did not really occur to me until I was doing a keyword analysis as an exercise for a class, and used my own keywords in the analysis.
In my example, the site I used for keyword analysis is in a slow changing market, so I do not need to review my keywords very often. If your market is changing quickly, you might need to review your keywords every month.
The lesson to learn is that business is not stagnant, the market is not stagnant. Review your basic assumptions periodically to be sure you are getting the results you expect.
Geri
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* Article used with permission from Wyyzzk, Inc.’s Realize Your Business website at http://www.realizeyourbusiness.com This website of reports and tips contains information to help you succeed as the Owner/Manager of a small business.
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“December 1st marks the first day of Global Teleseminar Week which also begins ‘Teleseminar Marketing Season’ in winter and spring,” says my friend, Alex Mandossian.